OYH Malaysia and SUNWAY WINSTAR Group held the product launch event in Johor Bahru, Malaysia. The event was attended by customers, channel partners and representatives from both companies, who viewed OYH's product offerings and discussed cooperation in the Malaysian market.

Prior to the event, guests visited OYH's production, R&D and logistics base in Johor Bahru, where they were introduced to the company's manufacturing processes and quality control procedures.

At the launch venue, OYH set up a product experience area that included product displays, hands-on trials and consultations with company representatives. Flagship products and new releases were presented through displays and on-site demonstrations, with technical staff on hand to explain the features and applications of OYH's waterproofing and tile adhesive products.

Liu Bin, Board Director of OYH Holdings and President of the Asia-Pacific Region, attended the event. During the event, representatives from both companies discussed market development, localization progress and channel cooperation.

Shan Dongning, General Manager of OYH Overseas Development Group Malaysia and Singapore, delivered opening remarks and provided an update on the company's market development and channel-building activities in Malaysia. FOONG WOOI FATT, General Manager of SUNWAY WINSTAR, also addressed attendees, commenting on OYH's products and services and on the two companies' cooperation.

Cai Yi, General Manager of Asia-Pacific Retail Business at OYH Overseas Development Group, presented an overview of the company's brand and retail plans for Malaysia. Xiao Baijun, Malaysia Retail Channel Manager at OYH Overseas Development Group, introduced the new product launch plan, including product features, promotional resources and channel support measures.

SUNWAY WINSTAR also presented partnership terms, ordering incentives and terminal support policies at the event. These were discussed with attending customers over the course of the event, including consultation and order-related discussions.

The launch event reflects OYH's ongoing efforts to build its presence in southern Malaysia, and forms part of the company's broader activities across the Malaysian market. OYH said it will continue working with SUNWAY WINSTAR and other partners on channel development, product offerings and customer support in the region.